- Οδηγός μάρκας
Date
27 August, 2024
Client
MVMNT
Category
Οδηγός μάρκας
Location
New York, USA
We developed a complete brand guide for MVMNT, defining a bold and consistent visual identity that reflects their strength-driven ethos. The guidelines ensure every touchpoint — from digital platforms to printed materials — communicates the brand’s core values with clarity and impact.
Challenge & Solution
MVMNT needed a structured brand system that could unify their identity across channels. The challenge was to capture the intensity and discipline of their fitness-focused brand while providing flexible guidelines for future growth.
Our solution was a comprehensive brand guide that covers typography, color systems, logo usage, brand elements, and social media templates. The guide empowers MVMNT to maintain consistency, build recognition, and scale confidently across platforms.
Η διαδικασία μας
The brand guideline creation included:
- Research & Positioning – Defined brand values and tone of voice to anchor the identity.
- Typography & Colors – Built a strong, modern visual system aligned with MVMNT’s bold character.
- Logo & Brand Elements – Established rules for consistent usage across digital and print.
- Applications – Designed real-world use cases including social templates, mobile app visuals, and marketing collateral.
Result Driven
The brand guide delivered for MVMNT:
- A unified system for consistent brand expression across platforms.
- A bold visual identity aligned with the brand’s fitness-driven mission.
- Practical tools for designers, marketers, and partners to apply instantly.
